Griffith said:I understand caution, but don't get what's to dread? If it's bad, that was already the last state of Star Wars at the cinemas. There's nowhere to go but up.
I'm apathetic about the prospect of another Star Wars trilogy at this point. What I fear is that it'll be less a film and more an exercise in mathematics -- a perfectly executed calculation targeting our nostalgia. But what I truly dread is the slow build up to its release, because the merchandising machine behind this franchise is unlike anything I have ever seen. Seriously, have you been to a Barnes & Nobles or a Target lately? Disney has gone one stop short of choking you as you walk in the store, demanding that you be excited for these movies. YOU NEED THE KYLO REN MASK! Who's Kylo Re- IT DOESN'T FUCKING MATTER, IT'S STAR WARS SO IT'S FUCKING AWESOME, YA GOT THAT?!
It's exhausting...